Women supporting women.
As a female founder, makeup has played an important role in many key milestones of my life. During my corporate career, I wanted a makeup line that energized the courageous and confidence in women as we take on the battles to become leaders in our own fields. Makeup is powerful and its about time its marketed as an arsenal which goes beyond just getting cute. I want women to look their best on the outside, but also to feel their best on the inside.
Over the last couple years, we have been painstakingly mixing pigments and formulas that have our skin tones at the center stage of beauty innovations. Never again will we have to say, "if only this shade was just a tiny bit darker, a tiny bit warmer or a tiny bit redder, then it would be perfect for me”.
